Washington Avenue's Walk Appeal Diagnosis and How to Heal the Frontages

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South Beach's Washington Avenue is diagnosed for Walk Appeal in this satellite photo and diagram

click to see larger image - be sure to zoom in where you can scroll around - North is to the right

   Here’s a great illustration of how frontages are the arteries of value in a city like we were discussing yesterday. Washington Avenue on South Beach is the color-coded street running left-to-right in the image above. When you walk down Washington, it’s clear that the bones are good, but the shops that aren’t vacant are typically t-shirt shops, tattoo parlors, greasy spoon lunch counters, liquor stores, smoke shops, sex shops, and a collection of clubs, bars, and bona fide dives. There’s enough concern in Miami Beach about Washington that the city has commissioned a study of how to improve it. Before we go any further, let me be exceptionally clear about my role here: I’m a citizen blogger who happens to live just inside the top of the map above, near the center, and my only interest is in putting out ideas that might help make my town a better place. The people actually doing the work are fully capable; I’m just hoping to put a bug or two in their ears, as we used to say back when I lived in the deep South. With that clear, let’s look at some things that should be considered:

Coding Existing Walk Appeal

brightly-clad father and son walk with mother past tattoo parlor and sex shop on South Beach's Washington Avenue

even with sketchy shops, Washington still

draws a crowd where the Walk Appeal

is good

Tweet: #WalkAppeal: 6 Great St, 5 Main St, 4 Neighborhood St, 3 Sub-Urban St, 2 Subdivision St, 1 Parking Lot, 0 Unwalkable

The seven standards of Walk Appeal: W6 Great Street, W5 Main Street, W4 Neighborhood Street, W3 Sub-Urban Street, W2 Subdivision Street, W1 Parking Lot, W0 Unwalkable.

   I’ve coded Washington and its crossing streets for its existing Walk Appeal. As discussed yesterday, Walk Appeal has measurable metrics, immeasurable characteristics, and these work together to have a great impact on a neighborhood business’ failure, survival, or success. That’s because people walk further when there’s greater Walk Appeal. You’ll find people walking 2 miles or more instead of driving on W6 Great Streets because it’s so enjoyable. On a good W5 Main Street, they often walk ¾ mile or so. W4 Neighborhood Streets is where people actually walk that ¼ mile instead of driving that the planners talk about. On W3 Sub-Urban Streets, the distance drops to a tenth of a mile, and on a W2 Subdivision Street, it’s down to about 250 feet. In a W1 Parking Lot condition, good luck getting anyone (including you and I) to walk more than a hundred feet if we don’t absolutely have to, because the experience is dreadful. And in W0 Unwalkable conditions like a sidewalk between a busy arterial and a parking lot, the only people you’ll find walking are those whose cars have broken down.

Analyzing Walk Appeal

young crowd jostles past each other under the shade of a green sandwich shop awning along Washington Avenue on South Beach
Tweet: You don’t need a specialist to tell you where to find #WalkAppeal… just walk out and observe where the people are. http://ctt.ec/4cs6l+

You don’t need a specialist to tell you where to find Walk Appeal… just walk out and observe where the people are.

   Places with low Walk Appeal usually attract fewer people; places where it’s higher attract more. Knowing why it works that way is eye-opening, as we’ll see shortly. And businesses reach out into surrounding neighborhoods for customers only as far as the Walk Appeal of the connecting streets allow.

Along Washington Avenue

blue bike waits on its owner chained to a parking zone sign along Washington Avenue on Miami Beach as a young group approach under the shade of arched yellow awnings
Tweet: You can’t properly judge #WalkAppeal from one side of a street because it is largely influenced by things close by. http://ctt.ec/5GlPT+

You can’t properly judge Walk Appeal from one side of a street. Walk both sides, because Walk Appeal is largely influenced by things close by.

   Looking at the map at the top of this page (click it and zoom in for a better view), it’s apparent that the East (beachward) side of Washington has fairly consistent Main Street character. Admittedly, several blocks reach that standard, but just barely. The other side of the street, however, is much spottier, with the longest stretch of the lowest rating being at the school just south of Española Way. Fortunately, there is no place on or near Washington Avenue that sinks to the level of a W0 Unwalkable place, even though some relatively short stretches approach that level. And the only places that rise to the level of a W6 Great Street are not on Washington at all, but are the crossing streets of Española Way and Lincoln Road.

Washington's Crossing Streets

streetlights still glowing down on 12th Street on South Beach as it crosses Washington Avenue as dawn's early light begins to paint the nearly cloudless tropical sky

one of Washington’s side streets

Tweet: Businesses can fail on #MainStreet if the crossing streets' #WalkAppeal isn’t strong enough to pull the customers in http://ctt.ec/41YKT+

Businesses can fail on Main Streets if the crossing streets' Walk Appeal isn’t strong enough to pull the customers in.

   If Washington Avenue is to have any hope of serious improvement, the first thing to fix isn’t Washington, but rather the crossing streets. There are thousands of hotel rooms on Collins, running parallel to Washington just one block over, and thousands more on Ocean Drive just beyond that, yet few of those people get to Washington because the Walk Appeal of the crossing streets is mediocre at best and almost unwalkable in places. The only two connections Eastward from Washington with great Walk Appeal are Española Way and Lincoln Road.

   It’s just as important walking inland as well. I’ve been told that almost half of South Beach residents do not own a car, so if Washington hopes to attract them as customers, Walk Appeal needs to be improved walking Westward as well.

The Tough Demographic Factor

a pack of sturdy young men amble along the South Beach sidewalks of Washington Avenue, one with a black windbreaker and another in a white tank top - is it a warm day or not?
Tweet: #WalkAppeal isn’t for everyone. Some people actually gravitate to places with low #WalkAppeal. http://ctt.ec/hvw_W+

Walk Appeal isn’t for everyone. Some people actually gravitate to places with low Walk Appeal.

   This is a tough discussion to have, because some may consider it offensive, but it’s essential to talk about this if we want to change the character of Washington Avenue. We’ve all noticed how teen goths, punks, and the like tend to hang out in places their parents would never go. And it’s not just kids, either… the rougher side of the Bike Week crowd feels perfectly at home in tough places with little or no Walk Appeal. Think about all those crossing streets with low Walk Appeal that don’t entice the average tourist to walk to Washington. They’re perfect streets for the tougher crowd. So is it any wonder that the majority of people who make it through this filter of low Walk Appeal streets to Washington are the customers of the seedy shops that populate the street? Washington is only a block away from some of the biggest fashion names on Collins, but will never entice those people to shop on Washington until the crossing streets change dramatically.

Improving Walk Appeal

Washington Avenue on South Beach viewed from straight down the median
Tweet: Improving #WalkAppeal is neither art nor rocket science. Most measures are as simple as third grade geometry. http://ctt.ec/dcviQ+

Improving Walk Appeal is neither art nor rocket science. Most measures are as simple as third grade geometry.

   The four things below are all measurable. We’ll look at only a few examples of how to implement them on Washington, but it should be easy to imagine other places along the street where these principles would work as well.

Liner Buildings

foreboding black metal fence sits alongside Washington Avenue on South Beach arching out menacingly to spear-points, warning anyone who's not a student away from the school within

how much better would both the school and

the street like it if this were shops with

apartments above?

Tweet: No building makes a greater #WalkAppeal impact for fewer dollars than a well-placed liner building. http://ctt.ec/faVa4+

No building makes a greater Walk Appeal impact for fewer dollars than a well-placed liner building.

   Washington liner buildings should have retail on the first level with stairs interspersed that rise up to serve two living units each on the levels above. I’m familiar with many good thin house designs from the years working on the Katrina Cottages initiative.

   Every parking lot on Washington should be lined with liner buildings, which need not be more than 18 feet deep. They can be as thin as 14 feet, however, or possibly even 12 feet. The worst frontages on Washington are all parking lots, but the longest bad frontage is at the school. Simply put, the school doesn’t want to be on Washington. Its tall metal fence is built of cheap aluminum tubes, with crude spear-tips curving out to the street, almost like a prison fence, except turned the other way to keep people out, not in.

   If the school board sold the outer 12 to 18 feet of its property for a liner building, that liner building would serve as a completely secure wall, and Washington would get a very interesting block of shops on the street with customers living above. For that matter, it’s possible that the school board could keep the property and develop it themselves, if that’s legal.

Building Height

Española Way on South Beach all aglow with lights strung overhead from building to building as dinner patrons enjoy their meals

Española Way gets to 1:1 proportion with only 2-story buildings

because the street is so narrow

Tweet: Buildings along a street should be tall enough to enclose the street space as an outdoor room. http://ctt.ec/61uCc+

Buildings along a street should be tall enough to enclose the street space as an outdoor room.

   Ever hear anyone say “I’m too short for my width?” Washington has that problem as well. Most buildings along Washington are 1-story, with a few taller buildings sprinkled in. But it is about a hundred feet wide, building face to building face. The world’s greatest streets (make that W6 Great Streets) typically have street enclosure ratios close to 1:1, meaning that the buildings are as tall as the spaces between them. That’s tough to do in the US, where our streets are wider than most European streets. American Main Streets are doing well if they achieve a 1:3 proportion, and below 1:6 (like most of Washington), there isn’t enough enclosure to make the street feel like an outdoor room. So Washington definitely needs to grow taller. How much taller? The best urbanism in the world is usually 3-5 stories tall. Leon Krier says 3 stories for a number of good reasons; Christopher Alexander says 4 stories for other good reasons. Paris says 5 stories (often with an attic tucked above). Because Parisians love South Beach already, I’d suggest that we make them feel even more comfortable, and allow Washington to grow up to 5 stories tall, with any vertical addition taking a building up to at least 3 stories in height.


real estate office and clothing store windows glow softly out onto the sidewalk beneath the cold blue glow of a neon band crowning the building

you don’t have to spend a lot of money to

get the basics right

Tweet: Getting the storefront right is a building's most important #WalkAppeal role at the scale of details. http://ctt.ec/nd3_t+

Getting the storefront right is a building's most important Walk Appeal role at the scale of details.

   Measured walking along the sidewalk, glass should occupy no less than 60% of the wall at eye level, and ideally closer to 70%. The sill should be no less than 6 inches from the ground, and no higher than 30 inches. And the top of the glass should not be less than 8 feet from the sidewalk. People walking by can therefore see enough of the interior of the shops that it’s entertaining. But that’s only the beginning.

   It’s really boring to walk past lots of the same stuff. This applies to both the stuff in the stores and the architecture of the exterior. So ideally, the shops should be narrow enough that your view changes ever 4 to 8 paces. That pretty much describes the shops on the East side of Washington as they exist today. So keep them that way. Any building height that  is added should not change the storefronts, nor the width of the shops because what is there already are the bones of an awesome avenue of storefronts.

Sidewalk Cafés

canvas umbrellas stand guard over their dinner guests as Española Way glows on a tropical South Beach evening
Tweet: There is no greater barometer of vitality than sidewalk cafés, and no greater #WalkAppeal role for the sidewalk. http://ctt.ec/G5ia4+

There is no greater barometer of vitality than sidewalk cafés, and no greater Walk Appeal role for the sidewalk.

   Sidewalk cafés do great where traffic is very slow, or there is on-street parking to protect the patrons. Washington Avenue has both. Sidewalk cafés achieve close to silver bullet Walk Appeal status because humans are social creatures, and we love seeing other humans. Streets with thriving café scenes are almost guaranteed to get pegged as “vibrant” by everyone, and become many people’s favorite places over time. Today, the city tightly regulates sidewalk cafés, reportedly charging establishments a fee for every seat on the street. City Hall would come out ahead by stacks of cash if they allowed seats for free, because their other tax revenues would increase substantially not only from the eating establishments, but because the higher Walk Appeal would draw people to the other shops as well.

Obviously, the task at hand is greater than the scope of a single blog post, but if Miami Beach gets these things right, they will be well on the way to a fabulous Washington transformation. And I hope this illustrates how powerful a transformative tool Walk Appeal can be. What do you think?

   ~Steve Mouzon


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© The Guild Foundation 2013